osCommerce Tips

The ability to watch what your store visitors are doing is very important.

So much so that I included a user tracking contribution in a recent article. But understanding the ebb and flow of visitors is difficult because the data is always presented in a very dry format. Plus you have to keep refreshing the page to see if anything has happened recently.

I decided that what osCommerce really needed was a dynamic, realtime, funky visitor tracking contribution.

So I built one. Its called Leapfrog and it’s quite addictive to watch!

Download it for your site, have a play and let me know what you think.

Continue reading ‘Leapfrog - A Realtime Visitor Tracking Contribution’

What’s the difference between online and offline shoppers?

You can’t see online shoppers. They’re invisible. And if you can’t see them, you can’t answer the following questions:

• Where are they from?
• What keywords are they using to find your site?
• Which products are they looking for?
• Was all that hard earned cash you spent on advertising really worth it?

Google Analytics will answer all these questions and more. It acts as a spotlight that illuminates your visitors by secretly gathering vital information about them. Vital information that you need to make your store a success.

Here’s how to install it on any osCommerce store in just 5 minutes.

Continue reading ‘How to Install Google Analytics in 5 Minutes’